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Monthly Archives: December 2007
Win-Win: Enabling the Fulfillment of Social Needs
I have written before about the value and advantages of social media: the fact that it puts you in the position to co-create products & services with your customers, the operation cost savings of having your customers help each others, … Continue reading
Posted in CRM and Communities
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No easy recipe
Recently I have noticed, in many different locations, questions that seem to go something like this: “how do I get my <fill blank here with product/message/cause> to be picked up/promoted by <fill here the ambitious number> bloggers? The bottom line … Continue reading
Posted in Uncategorized
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