Monthly Archives: December 2007

Win-Win: Enabling the Fulfillment of Social Needs

I have written before about the value and advantages of social media:  the fact that it puts you in the position to co-create products & services with your customers, the operation cost savings of having your customers help each others, … Continue reading

Posted in CRM and Communities | 1 Comment

No easy recipe

Recently I have noticed, in many different locations, questions that seem to go something like this: “how do I get my <fill blank here with product/message/cause> to be picked up/promoted by <fill here the ambitious number> bloggers? The bottom line … Continue reading

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