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Monthly Archives: March 2007
John Battelle’s Conversational Marketing
In his SearchBlog John Battelle writes: "Marketers are realizing that while it’s fine to advertise in traditional ways (Hey! This movie is about to open! Hey! Check out the cool new car/product, etc.), it’s now an option to begin a … Continue reading
Posted in CRM and Communities
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The new definition of target market
In his book: “The Purple Cow” Seth Godin illustrates a concept that really resonates with my thoughts (there is more than one, but I am only about 1/5th into the book, so expect more related comments). In this era for … Continue reading
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Voices from the WELL…
I have followed Marc Smith for a while; even before I was completely hooked on communities.. yet it was till today that I found this essay that has been out there for a while: “Voices from the WELL: The Logic … Continue reading
Posted in CRM and Communities
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The opportunity is growing! (10 % in Last Year)
Online communities are, at its core, just like any other community. They are about people that interact around a common objective or topic of interest… and the opportunity for online communities is growing! Just look at the numbers Comscore released … Continue reading
Posted in CRM and Communities
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Psst.. Do you want a Community?
Seems these days more and more people realize there is something about this community thing and they want to jump in the wagon. Some want to “get a community” (I have always sustained it is like bonsai.. you don’t get … Continue reading
Posted in CRM and Communities
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“Market share is trust materialized.”
Check this article: Stengel Exhorts 4A’s: ‘It’s Not About Telling and Selling’ I think this is a masterful phrase: "Market share is trust materialized." It boils down to that: do you deserve your customer trust?
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New Location
You can now find me here: http://onlinecommunities.ning.com/
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OldSocialCRM 