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Monthly Archives: September 2007
Online Communities / Social Networking and CRM
Lately there has been a great deal of Buzz (good Buzz!) around the connection among CRM and Social Networking / Online Communities and the implications in term of business strategy evolution for CRM. I thought it would be a good … Continue reading
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Basic Community “Experience Blocks”
I believe all community experiences are created using the same basic community “experience blocks”; here a crack at identifying four of the most basic ones and show to examples of of those: Basic Community “Experience Blocks” • Give me an … Continue reading
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Wild idea: collaboration and partnership as the pillars of success for an online services company?
Deviating a little bit from my normal area of focus (hey; I think I am entitled to some brain candy once in a while)… What about the concept of an online services company founded and guided on the principles of … Continue reading
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In Social Media; is gray equivalent to static?
“The graying of the web” http://www.news.com/The+graying+of+the+Web/2100-1024_3-6207438.html?tag=st.num I found a couple of the assumptions in this article puzzling…… I am purposely restraining myself from saying “questionable” or “wrong” as I may be considered biased given I date back to the mid … Continue reading
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Comments on HFI’s “User experience in a Web 2.0 world”
I had the opportunity to read a study published by Human Factors International under the title “User experience in a Web 2.0 world” as well as the McKinsey survey: “How businesses are using Web 2.0” that is mentioned within it. … Continue reading
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To Reach the Pinnacle of the Loyalty Ladder, You Must Have Advocates (By Paul Greenberg)
This is a great article; it is significant (in my opinion) that mainstream SMEs are advocating now the ideas we have heard from grassroots for a long time. Three key points I want to highlight out of this one: · … Continue reading
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Multifaceted nature of online communities / social networks
I was discussing this on email with a newly found friend; and I thought about sharing it broadly: I propose that online communities are multifaceted and that trying to look at them from one of those dimensions/perspectives in isolation … Continue reading
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