Check: “Attention to Intention to VRM – Opportunities for Entrepreneurs” by Bernard Lunn; I believe a lot of the concepts are consistent/compatible with those detailed in the book “The Future Of Competition; co-creating unique value with customers” but takes it one step closer to the convenience/control of the customer with the “VRM = Vendor Relationship Management” versus the ecosystem of peer entities (paraphrasing drastically here) outlined in the future of competition book.
Key highlight from the post (which in turn comes from this Harvard site page:)
“The goal of VRM is to improve the relationship between Demand and Supply by providing new and better ways for the former to relate to the latter”
This is cool; but I believe there is a social spin that can/should be added to this: what if the “VRM” went beyond helping me manage more my relationship with my vendors? What if it allowed me to manage my relationship with others that also have relationships with this same vendor due to the same products/services? What if,, as a group, we decided to make ourselves available to address questions for potential customers for that same vendor/product?
Such aggregated power would be a force to reckon with; very interesting opportunity indeed.